Montezuma visual identity
Ongoing development of the visual identity & motion graphics for the Berlin DJ group Montezuma (and Parides Label)
Company
Role
Art Direction & Design (freelance)
Timeline
2020 – 2024
Scope
Visual Identity
Motion Design
Cover Art
Social Templates
CI Design System
Gen AI
DESCRIPTION
The visual design for the Berlin-based DJ collective Montezuma was further developed, accompanied by the creation of a wide range of media assets – including track covers, animations, and an electronic press kit.
The aim was to establish a cohesive visual identity that highlights the group's unique energy as five live instrumentalists and DJs. Additionally, event promotions were created for their affiliated label Parides.
The collaboration is ongoing, with regular commissioned work supporting the group's visual communication.
ELECTRONIC PRESS KIT
Concept and layout for the group’s official press kit. The design transitions from bright tones in the introduction to darker themes highlighting discography and live performances. Images were curated, edited, and stylized to match the evolving mood.
TRACK COVER & SPOTIFY-CANVAS ANIMATION — SANDSTURM TRACK 2023
Cover artwork generated with MidJourney and refined in Photoshop, selected from 200+ variations.
A looping 3D-look animation for Spotify Canvas was then developed in After Effects, extending the static AI-based artwork into motion.
COVER & PROMO ANIMATION — MAMBO EVENT SERIES - PARIDES COLLECTIVE 2023
Visuals and promo materials for Parides’ Mambo event series. More than 500 AI-generated images (MidJourney, DALL-E) were explored, selected motifs were transformed in After Effects into an endless zoom-style animation.
The final event cover integrated butterfly-inspired visuals, referencing Parides’ morpho symbol.
