Visual Brand Content System for amazon
Visual Brand Content System for amazon
Visual Brand Content System for amazon
CLIENT
Amacoa GmbH – Full-Service E-Commerce Agency
ROLE
Head of Design
TIME PERIOD
08/2021 - 08/2024
DISCIPLINES
Design Strategy & Creative Direction
Content Operations & Workflow Design
Modular Design Systems for Retail-Platforms
Visual Content Creation for E-Commerce
INTRODUCTION
Over a period of three years, a scalable, data-driven content system was developed to increase visibility, brand consistency, and operational efficiency for Amazon brands.
Concept development, design strategy, and implementation were led by the Head of Design, with a focus on standardizing workflows, building modular content structures, and ensuring efficient execution across diverse industries.
Within the framework of a leading international e-commerce-as-a-service agency, more than 60 brands were supported, and visual content was produced for over 1,800 products across the U.S. and Europe – always brand-compliant, conversion-focused, and aligned with Amazon’s requirements.
Through close collaboration with internal teams and external partners, binding quality standards and strategic developments in the brand content service offering were established – with the goal of combining creative excellence with operational scalability.
The system is based on two key pillars:
Brand Development & Print – Building a consistent brand identity
Visual Content Creation for Amazon – Scalable, performance-driven implementation
The visual and strategic approach is illustrated using exemplary mock-ups - in direct comparison with a realised brand, insofar as this is possible where confidentiality agreements permit.
Over a period of three years, a scalable, data-driven content system was developed to increase visibility, brand consistency, and operational efficiency for Amazon brands.
Concept development, design strategy, and implementation were led by the Head of Design, with a focus on standardizing workflows, building modular content structures, and ensuring efficient execution across diverse industries.
Within the framework of a leading international e-commerce-as-a-service agency, more than 60 brands were supported, and visual content was produced for over 1,800 products across the U.S. and Europe – always brand-compliant, conversion-focused, and aligned with Amazon’s requirements.
Through close collaboration with internal teams and external partners, binding quality standards and strategic developments in the brand content service offering were established – with the goal of combining creative excellence with operational scalability.
The system is based on two key pillars:
Brand Development & Print – Building a consistent brand identity
Visual Content Creation for Amazon – Scalable, performance-driven implementation
The visual and strategic approach is illustrated using exemplary mock-ups - in direct comparison with a realised brand, insofar as this is possible where confidentiality agreements permit.
Over a period of three years, a scalable, data-driven content system was developed to increase visibility, brand consistency, and operational efficiency for Amazon brands.
Concept development, design strategy, and implementation were led by the Head of Design, with a focus on standardizing workflows, building modular content structures, and ensuring efficient execution across diverse industries.
Within the framework of a leading international e-commerce-as-a-service agency, more than 60 brands were supported, and visual content was produced for over 1,800 products across the U.S. and Europe – always brand-compliant, conversion-focused, and aligned with Amazon’s requirements.
Through close collaboration with internal teams and external partners, binding quality standards and strategic developments in the brand content service offering were established – with the goal of combining creative excellence with operational scalability.
The system is based on two key pillars:
Brand Development & Print – Building a consistent brand identity
Visual Content Creation for Amazon – Scalable, performance-driven implementation
The visual and strategic approach is illustrated using exemplary mock-ups - in direct comparison with a realised brand, insofar as this is possible where confidentiality agreements permit.
BRAND DEVELOPMENT & PRINT
Each project began with the creation or refinement of a brand identity – grounded in market analysis, audience insights, and industry trends. The goal was to establish a consistent and visually impactful brand foundation for all subsequent content.
Brand Strategy & Design
Market positioning & audience analysis
Moodboards, naming, logo, color scheme, typography & graphic elements
Each project began with the creation or refinement of a brand identity – grounded in market analysis, audience insights, and industry trends. The goal was to establish a consistent and visually impactful brand foundation for all subsequent content.
Brand Strategy & Design
Market positioning & audience analysis
Moodboards, naming, logo, color scheme, typography & graphic elements
Each project began with the creation or refinement of a brand identity – grounded in market analysis, audience insights, and industry trends. The goal was to establish a consistent and visually impactful brand foundation for all subsequent content.
Brand Strategy & Design
Market positioning & audience analysis
Moodboards, naming, logo, color scheme, typography & graphic elements
Packaging & Print
Copywriting for packaging & manuals
Packaging design & product inserts
Packaging & Print
Copywriting for packaging & manuals
Packaging design & product inserts
Packaging & Print
Copywriting for packaging & manuals
Packaging design & product inserts
VISUAL CONTENT CREATION FOR AMAZON
Digital execution followed the brand and print development phase, encompassing product copy, photography, 3D renderings, and professional image editing.
A modular UI/UX approach was used: each asset was conceived as a standalone, flexible component defined by specific design tokens. This structure allowed for a scalable system that combined creative flexibility with operational efficiency.
Visually, the design drew inspiration from contemporary web aesthetics: clean grid layouts, floating elements, and purposeful depth effects created a distinctive look and feel. Structured layouts and a clear visual hierarchy enabled intuitive user guidance – with a focus on clarity of information and conversion optimization.
The content optimization was carried out through an iterative, hypothesis-driven process.
In addition to qualitative customer reviews, the approach incorporated analysis of A/B tests, conversion rates, and return rates, as well as competitor analysis, client-driven listing optimizations, and a deep understanding of Amazon’s often complex and opaque guidelines.
Based on these insights, proprietary performance indicators and best practices were developed, enabling targeted analysis and refinement of content.
This approach made it possible to fine-tune key variables in the developed content and systematically apply learnings to future productions.
Digital execution followed the brand and print development phase, encompassing product copy, photography, 3D renderings, and professional image editing.
A modular UI/UX approach was used: each asset was conceived as a standalone, flexible component defined by specific design tokens. This structure allowed for a scalable system that combined creative flexibility with operational efficiency.
Visually, the design drew inspiration from contemporary web aesthetics: clean grid layouts, floating elements, and purposeful depth effects created a distinctive look and feel. Structured layouts and a clear visual hierarchy enabled intuitive user guidance – with a focus on clarity of information and conversion optimization.
The content optimization was carried out through an iterative, hypothesis-driven process.
In addition to qualitative customer reviews, the approach incorporated analysis of A/B tests, conversion rates, and return rates, as well as competitor analysis, client-driven listing optimizations, and a deep understanding of Amazon’s often complex and opaque guidelines.
Based on these insights, proprietary performance indicators and best practices were developed, enabling targeted analysis and refinement of content.
This approach made it possible to fine-tune key variables in the developed content and systematically apply learnings to future productions.
Digital execution followed the brand and print development phase, encompassing product copy, photography, 3D renderings, and professional image editing.
A modular UI/UX approach was used: each asset was conceived as a standalone, flexible component defined by specific design tokens. This structure allowed for a scalable system that combined creative flexibility with operational efficiency.
Visually, the design drew inspiration from contemporary web aesthetics: clean grid layouts, floating elements, and purposeful depth effects created a distinctive look and feel. Structured layouts and a clear visual hierarchy enabled intuitive user guidance – with a focus on clarity of information and conversion optimization.
The content optimization was carried out through an iterative, hypothesis-driven process.
In addition to qualitative customer reviews, the approach incorporated analysis of A/B tests, conversion rates, and return rates, as well as competitor analysis, client-driven listing optimizations, and a deep understanding of Amazon’s often complex and opaque guidelines.
Based on these insights, proprietary performance indicators and best practices were developed, enabling targeted analysis and refinement of content.
This approach made it possible to fine-tune key variables in the developed content and systematically apply learnings to future productions.
MODULAR CONTENT COMPONENTS
Listing Images – Modular & Data-Driven
Structured like a pitch deck: visually high-quality, clearly organised image layouts — from product benefits and features to trust elements.
Custom layouts instead of standard templates
Swappable variables and modules for rapid A/B testing
Brand-compliant, high-converting, scalable
Listing Images – Modular & Data-Driven
Structured like a pitch deck: visually high-quality, clearly organised image layouts — from product benefits and features to trust elements.
Custom layouts instead of standard templates
Swappable variables and modules for rapid A/B testing
Brand-compliant, high-converting, scalable
Listing Images – Modular & Data-Driven
Structured like a pitch deck: visually high-quality, clearly organised image layouts — from product benefits and features to trust elements.
Custom layouts instead of standard templates
Swappable variables and modules for rapid A/B testing
Brand-compliant, high-converting, scalable
Enhanced Brand Content (EBC)
EBC layouts styled like landing pages – with clear storylines and strong brand alignment.
Scroll-stopping visuals for higher engagement
Narrative structure (1–6 segments) for features & benefits
More space for brand storytelling, less for competitor ads
Amazon Brand Store
Tailored store concepts built within Amazon’s framework – visually consistent and UX-optimized.
Seamless brand experience with intuitive navigation
Consistent design and strategic storytelling
Increased dwell time & measurable performance KPIs
LIVE BRANDS & PRODUCTS ON AMAZON
IMPACT & KEY OUTCOMES